Macre Supermarket pursues R$ 1 billion sales

22.Jul.2016

In 2015, Brazilian wholesalers totaled sales of R$ 218 billion, a figure which represents 50.6% of the whole segment of grocers. This result represents a nominal growth of 3.1% in relation to 2014 and points to the northern region as the leader, as far as opportunities in the whole national territory, with an isolated evolution of 9,8%.

Established in 2009 in the region of Parauapebas, Pará, Macre Supermarket operates in the “cash and carry” model, in Portuguese known as “atacarejo”, which means the market fraction characterized by self-service. The company plans to surpass the barrier of R$ 1 billion sales by 2020, increasing its network to 12 stores.

Starting from R$ 249 million sales/3 stores last year, Aquila Institute was asked to implement the necessary methods and management tools in order to meet the above mentioned goal.

By using Integrated Matrix Management, Aquila’s team is working to increase the volume and the profit margins, and to reduce expenses. In the first seven months of the project, R$ 4.7 million were captured as management gains, and the growth to meet the set-up goals was measured.

Macre’s CEO Junior José Boeri has emphasized the relevance of the partnership to materialize the organization’s ambition: “The cost of learning without assistance is high, and this is why we went looking for a consulting company capable of helping us. We would not be able to reach our goals without the support of someone who has the knowledge, and Aquila has demonstrated to be the partner prepared to contribute”.

Aquila’s partners Vinicius Tavares, in charge of the project coordination, emphasized the diligence of the leaders: “We feel there is a serious involvement of Macre’s team in the conduction of activities. Junior was able to convey to the leaders the need of evolution to meet the company’s ambitions goals. This is helping Aquila to successfully implement the management system. As the results can be seen month by month, the team’s motivation is always growing”.

Vision for the Future

An event for launching Macre’s Vision for the Future took place in the first semester of 2016. CEO Junior shared with 80 company leaders the goals and strategies for the coming years. During the event, Aquila’s Director Raimundo Godoy talked about the importance of innovation and total quality for the growth of management maturity of the company and the resulting expansion of the business.

Macre Supermarket plans to surpass the barrier of R$ 1 billion sales by 2020 and to increase the number of stores to 12.

Macre Supermarket plans to surpass the barrier of R$ 1 billion sales by 2020 and to increase the number of stores to 12.


Aquila Director Raimundo Godoy, Macre’s partners Junior José Boeri and Irrael Sanchez Campos, and Aquila partners Vinicius Tavares, in charge of the project coordination.

Aquila Director Raimundo Godoy, Macre’s partners Junior José Boeri and Irrael Sanchez Campos, and Aquila partner Vinicius Tavares, in charge of the project coordination.

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